Meet the Mind Behind Giphy’s Best GIFs

Samantha Scharff may be the world’s most successful short-­storyteller. “Three to six seconds,” she says, “is my sweet spot.” As a founder of Giphy Studios, the first creative agency devoted to making original GIFs, she knows how to slow your scroll.

Scharff spent nearly two decades producing skits and shorts for SNL, The Colbert Report, YouTube, and Fox. In 2016, she was recruited by Giphy to launch a production studio, where she introduced “celebrity reaction packs,” expressive GIFs filmed in-house and based on popular search terms. Envision a sort of looping human emoji—Michael Bolton miming “Netflix and chill” or Lil Yachty acting “shook.” It’s a comically emotive, collaborative process, made easier if the subject is naturally effusive and familiar with the clipped, shareable format. (Bolton agreed to get GIFed partly because a family member was into the medium, Scharff says.) Still, creating a crowd-pleasing GIF from scratch is harder than it looks. You try telling a funny story in three seconds, sans setup or sound. “I think in punch lines all day long,” Scharff says. “We have mere seconds to grab your attention.”

Exaggerated eye rolls, it turns out, have incredible reach: On an average day, Giphy’s 300 million users share 5 billion GIFs. Now Scharff is channeling that virality to transform Giphy into a full-service entertainment platform, including forays into VR. (Think YouTube, with less baggage.) “I always want to be coming up with new ways to entertain and communicate,” Scharff says. As she knows, our affinities—and attention spans—can turn in a second.


WHO:
Samantha Scharff, GIF guru

Recommended For You

QuickEdit Advanced WordPress Solution (Unlimited Sites License OTO2)

QuickEdit WordPressSolution - One click tool that let you quickly and easily maximize your profit.

Pokemongo Marketing Video Guide 2.0 PLR Plus

Tumblr Marketing Secrets 2.0 PLR consists of a step-by-step guide on building your business on the internet with the power of Tumblr Marketing.

Silent Siphon - Smart Start Blueprint

Kickstart Your Business with this Powerful 4 - Part Course and Wealth of Powerful Resources for Marketers to Take Their Business to the Next Level...

COLLABORATORS:
Gwen Stefani, Mariah Carey, Portugal. The Man, Neil Patrick Harris, Lil Yachty

PASSION PROJECT:
Tom Hanks’ animated web series Electric City, a post­apocalyptic utopia run by a secret society of old women

SCHARFF'S TRENDS TO WATCH:
Digital stickers, gamified social networks, blockchain-based crowdfunding


This article appears in the July issue. Subscribe now.


More Great WIRED Stories

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended Products

Viking MPLR Monthly 2017

Viking PLR is an awesome collection of internet marketing related PLR packages each including a free report, an ebook, and a video course. These packages come with full private label rights and can be rebranded if you so choose. :)

Special Webinar Anniversary Edition - High Perfomance Webinars

Webinar JEO Anniversary Webinar Presentation. High performance webinars, made easy

Leave a Reply