Tinder tests Swipe Surge in US to connect users during peak times

Tinder today announced the test of a new in-app experience it’s calling “Swipe Surge,” that will send notifications to users when there’s a spike in Tinder usage in their area. The feature is designed to allow Tinder to better capitalize on real-world events that drive increased usage — like music festivals, parties or spring break holidays, for example.

The company says that it tested out sending push notifications to alert users about surge periods in its app back in 2016, and found that it resulted in users forming 2.5x more matches during a swipe surge.

Users also received nearly 20 percent more right swipes during these events, and they were 2.6x more likely to receive a message, Tinder noted.

Now it’s turning these push notifications into a real product with Swipe Surge.In addition to the alerts designed to draw Tinder users into the app at the same time, the app will include “Swipe Surge” branding during the event. People who already joined the surge by responding to the push notification will then move to the front of the match queue, and Tinder will show you who’s currently active in the app.

Recommended For You

Promo Video Pro

Promo Video Pro: Learn how to create conversion crushing sales videos that sell!

[Software] Tweet And RSS Bot

Quality software product from Amazing Marketing Center and AX Gold Software.

Ultimate Banner Plugin

create banners for ANY product they want to promote in seconds, customising a banner quickly from our extensive template collection.AND manage everything in one convenient admin area... all conveniently inside your WordPress admin area. You can now i

Tinder says that activity during a surge is 15x higher overall, and increases matchmaking potential by 250 percent.

The company has been working in recent months to promote Tinder as a dating app for the younger demographic, with its marketing campaign focused on the “single lifestyle,” media publication “Swipe Life” and a test expansion of Tinder U, its college student product.

The Swipe Surge test is underway now in major U.S. markets, says Tinder.

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

Recommended For You

Stocknation Reseller Advanced (100 License)

Make $5,140 to $ 102,800 This Month Using Reseller License of Stocknation.

TrafficZion OTO2 - Inner Circle

Get FB Group Coaching and Training Case Studies

Healthy Eating PLR- Downsell

Brand New, High Converting PLR Package You Can Sell As Your Own.

Recommended Products

Compliance Bar - Platinum Icon Set

Beautifully designed graphical icon sets for Compliance Bar plugin

[Software] Ecourse Power Bot

Quality software product from Amazing Marketing Center and AX Gold Software.

Leave a Reply