Sick of chatting but want to stay connected? Tribe‘s app lets you play clones of Space Invaders, Flappy Bird, Fruit Ninja, Name That Tune and more while video chatting with up to seven friends or strangers. Originally a video messaging app, Tribe failed to gain traction in the face of Snapchat and Facebook Messenger. But thanks to a $3 million funding round led by Kleiner Perkins in June, Tribe had the runway to pivot into video chat gaming that could prove popular, even if not in its app.
“As we all know, Messaging is a super-crowded area,” says Tribe co-founder Cyril Paglino. “If you look closely, very few communication products have been blowing up in the past three years.” Now, he says “we’re building a ‘Social Game Boy.’”
A former breakdancer, Paglino formed his team in France before renting a “hacker house” and moving to San Francisco. They saw traction in late 2016, hitting 500,000 downloads. Tribe’s most innovative feature was speech recognition that could turn a mention of “coffee” into a pre-made calendar request, a celebrity’s name into a link to their social media accounts, locations into maps and even offer Spotify links to songs playing in the background.
The promise of being the next hit teen app secured Tribe a $500,000 pre-seed from Kima and Ludlow Ventures in 2015, a $2.5 million seed in 2016 led by prestigious fund Sequoia Capital and then the June 2017 $3 million bridge from KPCB and others. But that $6 million couldn’t change the fact that people didn’t want to sign up for a new chat app when their friends were already established on others.